Starting a new Google Ads campaign is an exciting step in your business’s Marketing journey, promising an increase in visibility and potential leads. However, as many newcomers soon discover, as I did, this journey often comes with unexpected hurdles and frustrations. One common experience is the constant calls from what seems like Google’s own team, but in reality, it’s a third-party company that manages these outreach efforts.
The Onslaught of “Google” Calls
From the moment you launch your Google Ads account, you will receive calls from a company claiming to represent Google. They will guide you in the set up of your campaign using Smart Campaign goals, assuring you that these will yield quick results. These calls often come with high-pressure tactics and promises of immediate success.
Initially, you will see it working! Everything is going great! The smart campaign is designed to get you started with minimal setup, and it often delivers clicks and impressions right away. However, as you run your campaign longer, you may start to notice a troubling pattern: you’re paying for clicks that don’t convert into actual sales or leads.
The Budget Trap
When you reach out to these third-party representatives for help and after being on hold for hours you finally get on the phone with a person and their solution often is to increase your budget. They will advise that your current spend isn’t enough to generate results and suggest you increase your daily budget.
But you trust their advice as it has worked out in the beginning of your journey. After some time has passed you realize that you’re still not getting the same results as when you started the campaign and start questioning where your budget is actually going. So you call them again, which means spending hours on hold, eventually getting to a person and this time, if they are unsuccessful with getting you to increase more of your budget, they’ll lead you on an education lecture about the recommendations you can make to your campaign.
The Upsell to Broader Ad Channels
Let’s go through the Recommendations tab, often the second item on the menu. Now some of these recommendations are useful in terms of keywords, broken sitelinks or callouts but what the representative will strongly go over are the recommendations that expand your ads to other channels. They will suggest incorporating Display ads, YouTube ads, Third-party Search Engine ads, and other channels into your strategy. The promise? More exposure = more leads.
Does It Really Work?
What happens when you spread your budget across various ad platforms? What you’ll end up with is a messy target, increasing your Avg. CPC and a reduced ROI. Display ads and YouTube ads, while effective for brand awareness, often don’t convert as well as targeted search ads. The costs can rise significantly without a proportional increase in quality leads or sales.
Let’s be honest: You might be asking yourself if channels like YouTube or Yahoo actually deliver results. For many businesses, especially those in niche markets or with specific customer profiles, but Google Search ads remain the most effective platform for reaching potential customers who are actively searching for their products or services. Google’s dominance in search means that investing your budget here is often more efficient than casting a wider net with less targeted ads.
The Upsell Reality
In many cases, these third-party calls are not just about helping you achieve success—they are sales calls designed to upsell you on additional services. Their goal is to increase your spend across a broader range of ad types and platforms, often with the end result being higher costs and diminished returns.
A Better Approach: Personalized Support Without the Pressure
We understand the importance of focusing your ad spend effectively without the aggressive sales tactics. Unlike those high-pressure calls, we offer personalized support tailored to your specific needs. We believe in transparent communication and are always just an email away, ready to assist you with genuine strategies designed to maximize your ROI.
Invest wisely and see better results with less hassle. Contact us today for a straightforward, effective approach to your Google Ads campaigns.
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